Monday, April 29, 2013

Typography Journal, Week 11

I found some interesting logos that effectively use negative space to create beautiful logos. The first example uses a nice serif typeface which seems to work rather well with the personality of the logo that it accompanies. It seems as if it's saying, "I may be on the small side, but I'm still better than you." The typeface has high contrast and elliptical drops. The eyes and bowls are small with rather generous counters.






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