Aside from the clever use of the grain graphic in place of the lowercase i in "Grains", I love the sans serif typeface on this Great Grains cereal box. The high x-height and generous counters give it a beautiful, pleasant, friendly appearance that seems appropriate not just for a "grown-up" cereal, but also for emotional appeal as it seems to greet the reader with a smile that says "good morning". (Who would want an angry typeface greeting them on their cereal box in the morning?) The vertical stress of the lowercase a somehow adds to the flow of the words and creates a soft arc with the lowercase characters that precede them.
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